On February 16th 2016 Casie partnered with new York Fries for a Snapchat takeover. On Feb. 8 the brand launched its first-ever Snapchat promotion, inviting consumers to send it a “snap” (a direct photo or video message) of themselves kissing fries in exchange for a coupon of free fries. Snaps were to include the #FrenchYourFries hashtag.
Casie used Twitter & her personal snapchat to announce the partnership the day before taking over the NYF official account. Her Snapchat story included images and video.